There is a well-known divide between a person’s values online, and their values in a real life interaction. This strange gap between the association of business and social Internet sits in a very damaging spot; it alienates prospective markets and ignores the rise of social media as a form of audience connection and as a valuable networking tool.
The chasm has resulted in the business aspect of the social Internet experience being one of the most underutilized global marketing options.
- In 2013, research determined that adults between the ages of 18 and 24 had an average of 510 friends on Facebook.
- On average, Tumblr users view upwards of 30 pages of content a day.
- In 2013, Twitter reported over 200 million users sending upwards of 400 tweets a day.
- On Pinterest, nearly 1.5 million places are pinned a day.
The Internet has, in just over two decades, connected the world in absurdly huge numbers almost purely though the use of social networking.
Is the World of Social Media Business Friendly?
Yes. The most specialized forms of Internet based business interaction are commonly found though data center companies and social networking sites geared toward professional networking. Tailored specifically to business networking through social media, these outlets have begun to take advantage of these huge, untapped populations, by providing a wealth of organizational tools regarding contacts, clients, databases, and job opportunities.
The growing use of cloud technology has also streamlined word processing, making documents accessible and editable by multiple parties in different locations.
Of course, all of this connectivity means that businesses have to rely very heavily on their systems being accessible, reliable, and able to keep their information intact. Many of the more serious companies will utilize a data center for that purpose, whether in-house or in the cloud. This means that in the event of disaster or some unforeseen occurrence, a business will never have to pick up the pieces because they were out of commission for a week.
So Why Does Business Seem to Retract from Social Media?
Simply put, they have no idea how to sell to it, and without an immediate idea of how to capitalize on something, it is often simply dismissed. While it is apparent social networking harbors mass business appeal, the best approach to take is hardly agreed upon.
It is only recently companies have been looking to use social networking sites as a form of customer service. So while the infrastructure of the Internet and the social networks embedded in it are almost fully prepared to accept social media as a major business outlet, the companies themselves often are not.
That makes it incumbent upon any successful business to reach out, and provide a supply to meet that demand. Just as it is incumbent upon the end user to look for the best provider of the services they require to reach this increasingly social world.